Insights to Fuel Your Digital Growth

We’re chuffed to share that KZN Digital has been recognised as a HubSpot Gold Partner. It is a nice milestone for a small, senior-led NZ digital agency that cares about outcomes. More importantly, it means our clients get proven HubSpot expertise, faster implementation, and practical support that sticks.

TL;DR: Andromeda is Meta’s next-gen ads retrieval engine that decides which ads are even eligible to enter the auction. It rewards creative variety, clean conversion signals, and consolidated, broad setups. If you are still splitting audiences into tiny ad sets and shipping small creative tweaks, you are leaving performance on the table.

Google’s newest “power-up” for paid search, AI Max for Search campaigns, is rolling out right now. It promises broader reach, smarter creative and richer insight – all while letting you keep the levers of control that Performance Max can hide.

If you want better marketing results, don’t start with opinions. Start with data. At KZN Digital, we believe that data isn’t just something you report on - it should actively guide every strategic decision you make.

Why balancing short-term performance marketing with long-term brand building is essential for sustained business growth and how digital marketers can integrate both strategies effectively.

A round up of this weeks must read news & trends including new insights into ad costs, search optimisation, and performance measurement.

We’ve done the legwork so you don’t have to. Here’s your quick, no-fluff roundup of what’s hot in digital marketing this week.

We’ve done the legwork so you don’t have to. Here’s your quick, no-fluff roundup of what’s hot in digital marketing this week.

Discover how data can help you craft smarter digital marketing strategies, enhance campaign performance, and drive better ROI with real-world examples and actionable insights.

Discover how to apply Kaizen principles in digital marketing to continuously improve campaigns. Learn the power of incremental changes and regular optimisations.